OpenAI to test ads in ChatGPT as it burns through billions
4 months ago
- #AI
- #Advertising
- #ChatGPT
- OpenAI will start testing ads in ChatGPT for free and ChatGPT Go users in the US.
- Ads will appear at the bottom of answers and be labeled as sponsored.
- Paid tiers (Plus, Pro, Business, Enterprise) will remain ad-free.
- Ads will be contextually relevant (e.g., travel ads for vacation queries).
- OpenAI aims to diversify revenue while keeping AI accessible.
- This follows OpenAI’s 2025 shopping feature rollout in ChatGPT Search.
- Google also tested AdSense in AI chatbots in late 2024.