Roku OS's home screen now features a large, permanent ad
7 hours ago
- #advertising
- #business
- #technology
- Roku introduced its most significant smart TV OS overhaul in a decade, featuring a prominent ad space on the landing page.
- The update replaces the previous left-side menu layout, now displaying a large ad immediately upon startup that persists during navigation.
- The ad space promotes streaming content (e.g., shows like Ted Lasso) or unrelated products (e.g., The Farmer's Dog dog food).
- Roku reported $371 million in advertising revenue recently, with its Platform business driving profitability, while device sales incurred losses.
- CEO Anthony Wood stated the new home screen aims to boost monetization by driving subscriptions and ad-supported content viewing.