Company Was an American Success Story. Until MAHA Influencers Sank It

19 hours ago

James Rogers had a eureka moment in 2011 while driving past California farmland, realizing that keeping fresh produce fresh, not growing it, was the main problem.
He created a protective coating from fruit and vegetable byproducts, like grape skins, to reduce water loss and oxidation, extending the shelf life of harvested produce.
His early work earned a $100,000 grant from the Bill and Melinda Gates Foundation in 2012, leading to the founding of Apeel Sciences with classmates.

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