Meta bypassed Apple privacy protections, claims former employee
13 hours ago
- #Meta
- #Privacy
- #Apple
- A former Meta product manager alleges that Meta bypassed Apple’s privacy protections and cheated advertisers, leading to his dismissal.
- Meta reportedly identified Apple users who refused tracking consent to avoid a $10B annual revenue loss.
- Apple’s App Tracking Transparency (ATT) in 2021 required user permission for tracking, which most users declined.
- Meta allegedly used workarounds like 'deterministic matching' to track users without consent, violating Apple’s policies.
- The ex-employee, Samujjal Purkayastha, claims Meta inflated ad sales value and unlawfully fired him for raising concerns.
- Meta denies wrongdoing, stating Purkayastha was dismissed for unrelated reasons. A tribunal hearing is pending.