More Data on Online Age Authentication Balk Rates
9 hours ago
- The balk rate (rate at which consumers do not complete online age authentication) varies by destination, method, demographics, and other factors.
- A Carnegie Mellon study found that after removing self-attestation and email review options, the minimum balk rate was 48%.
- Study participants were attempting to join an academic study, not a critical task, suggesting real-world balk rates could be higher.
- Consumers rated all authentication methods as low in efficacy, with one participant noting they could use ChatGPT to generate a fake ID.
- Only 0.86% of participants checked the study's privacy policy.