iPhone rakes in 3 times the revenue of any rival

9 months ago

Apple's iPhone revenue accounts for 43% of global smartphone revenue, nearly triple that of its closest rival.
Apple's strategy focuses on selling high-end models, while competitors rely on basic smartphones for revenue.
In Q2 2025, Samsung led in unit shipments (20% market share) but Apple dominated revenue (43% share).
The average selling price of an iPhone was $879, driven by strong sales of Pro and Pro Max models.
Samsung's average selling price was $270, with growth fueled by mid-tier A-series devices.
Global smartphone average price rose 16% year-over-year, reflecting a trend toward premiumization.

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