LLMs Don't Reward Originality, They Flatten It
a year ago
- #SEO
- #LLMs
- #Originality
- Originality in content is not rewarded by LLMs unless it becomes part of a consensus.
- LLMs tend to flatten new ideas, absorbing them into general knowledge without proper attribution.
- The concept of 'LLM flattening' describes how LLMs simplify and summarize content, favoring consensus over originality.
- Micro LLM flattening occurs at the topic level, where LLMs reshape knowledge to fit the most authoritative pattern.
- Macro LLM flattening happens over time, reducing exposure to new ideas as LLMs trend towards dominant information.
- LLMs struggle to connect new concepts with their originators, often hallucinating definitions or ignoring unique terms.
- Practical strategies to increase visibility include labeling ideas clearly, adding brand mentions, and distributing content widely.
- Originality is still valuable but requires repetition and network support to gain traction in AI-driven search.