UK media groups given power to opt out of Google AI search summaries
6 hours ago
- #UK publishers
- #CMA regulation
- #Google AI summaries
- UK news publishers can now block their content from appearing in Google's AI summaries without affecting traditional search visibility.
- This change aims to strengthen publishers' negotiating power with Google over content usage and compensation.
- Google will start testing a new tool for UK media sites to control their content in AI search features, with plans for a global rollout.
- The CMA's requirement is part of efforts to ensure fair treatment and transparency in the digital market, given Google's dominant search position.
- Attribution of publisher content in AI-generated results will be required to enhance consumer trust.