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Smart TV tracking raises privacy concerns (2024)

21 hours ago
  • #smart-tv
  • #privacy
  • #data-tracking
  • Automatic content recognition (ACR) technology in smart TVs collects user viewing data, including snapshots of content, even from external devices like laptops.
  • ACR operates by default and shares data with third parties such as advertisers and streaming services, raising significant privacy concerns.
  • The study found that ACR captures data at high frequencies (e.g., 48,000 snapshots per second), but encrypted data prevents full transparency on what is collected.
  • Opting out of ACR is complex and not user-friendly, with settings labeled vaguely as 'viewing information services'.
  • Responses to GDPR requests from Samsung and LG were vague and did not match the observed volume of data transmitted, suggesting potential data withholding.