Coffee-shop pitch change helped founder unlock traction for laptop campers
9 months ago
- #sales-pitch
- #product-market-fit
- #startup
- Julia Vidal, co-founder of Badge, identified a problem: remote workers struggle to find laptop-friendly cafés.
- Initial prototype using Google Maps showed consumer demand for laptop-friendly spaces.
- Early pitch to cafés focused on filling empty tables but had low conversion rates.
- Mentoring call revealed the real pain point: café owners were frustrated with patrons who camped for hours without spending much.
- Revised pitch focused on solving the 'frugal campers' issue, leading to higher café sign-ups.
- Badge's solution includes discreet flyers with QR codes setting minimum spend expectations for Wi-Fi use.
- Revenue model involves commissions from minimum spends pledged by laptop workers, though not yet operational.
- Key lesson: Understanding and addressing the real pain point of the customer (café owners) was crucial for traction.