Bluesky has caught on with many news influencers, but X remains popular
a year ago
- #news influencers
- #Pew-Knight Initiative
- #social media
- The Pew-Knight Initiative supports research on how Americans absorb civic information and engage in communities.
- Bluesky, a social media platform similar to X (formerly Twitter), has seen growth among left-leaning news influencers post-2024 election.
- 43% of sampled news influencers had a Bluesky account by March 2025, up from 21% before Election Day 2024.
- X remains popular among news influencers, with 82% having an account in early 2025, though Bluesky adoption is rising.
- Bluesky adoption is concentrated among left-leaning news influencers (69%), compared to 15% among right-leaning influencers.
- News influencers on X are more active, with 83% posting four or more days per week, compared to 31% on Bluesky.
- The study defines 'news influencers' as individuals with at least 100,000 followers who regularly post about current events and civic issues.