A24 Knows You're Mad About the Google AI Collab
6 hours ago
- #AI-in-film
- #Hollywood-technology
- #A24-controversy
- Backrooms, a horror film critiquing generative AI, becomes A24's biggest hit with over $300 million globally.
- A24 partners with Google's DeepMind on a $75 million research deal to develop AI filmmaking tools via A24 Labs.
- Silicon Valley-Hollywood deals like Disney's OpenAI stake and AI lawsuits highlight AI's existential threat to creative jobs and copyright.
- Fans criticize A24's AI partnership, with backlash on social media and calls for boycotts or piracy.
- A24 positions itself as a tastemaker in indie film, known for edgy branding and loyal fandom, despite financier ties to Wall Street and Silicon Valley.
- The partnership is framed as gaining a 'seat at the table' to shape AI tools, not as an IP play, amid AI's 'taste' deficit and reputation-laundering concerns.