Apple boss Tim Cook says prices to rise due to memory chip costs
8 hours ago
- #AI boom
- #chip shortage
- #Apple
- Apple plans to raise product prices due to rising memory chip costs driven by AI demand.
- CEO Tim Cook called price increases unavoidable as memory supply tightens and chipmakers pass on significant cost hikes.
- The upcoming iPhone 18 may be affected, though specifics on timing and products are unclear.
- Memory chip prices have surged, with RAM costs more than doubling since October 2025.
- Supply chain disruptions, including helium shortages from the Iran war, are also increasing semiconductor costs.
- TSMC and Samsung have indicated similar industry pressures, pointing to broader chipmaking challenges.
- Apple's sales grew 17% in early 2026, buoyed by strong iPhone 17 demand, particularly in China.