Unifying our mobile and desktop domains
20 hours ago
- #Performance
- #Wikipedia
- #SEO
- Wikipedia unified mobile and desktop domains, eliminating redirects for mobile users.
- The change resulted in 20% faster mobile response times and improved SEO.
- Previously, mobile users were redirected to a separate domain (e.g., en.m.wikipedia.org).
- Google stopped supporting separate mobile domains, leading to SEO issues and slower response times.
- The unification reduced infrastructure load by cutting CDN purge rates by 50%.
- Commons, Wikimedia's media repository, saw a 100% increase in Google-referrals after the change.
- Link sharing UX improved as all users now share the same domain, showing the appropriate version.
- The project resolved long-standing issues with mobile links and improved overall site performance.