AMP and why emails are not (and should never be) interactive
a year ago
- #Technology
- Google introduced AMP for email to modernize the email experience, allowing actions like booking flights and responding to comments directly from the inbox.
- AMP for email required developers to create AMP, HTML, and plain text versions of each email, adding complexity and effort.
- Despite initial hype, AMP for email saw limited adoption and support, with many email clients not supporting it.
- Google quietly deprecated AMP for email, though it still uses it internally under the name 'Dynamic Email'.
- AMP for email faced criticism for making emails impermanent, undermining email's role as a record of communication.
- Email remains a decentralized and permanent communication method, resistant to major changes despite attempts like AMP.