Google is quietly testing ads in AI chatbots

a year ago

Google made over $50 billion from search ads in its most recent quarter.
Google is testing chatbot ads to adapt to AI becoming a dominant form of information retrieval.
Google ran a small test of chatbot ads with AI startups like iAsk and Liner in late 2023.
Google is expanding AdSense to allow more chatbot makers to show ads in conversational AI experiences.
Google's Gemini chatbot and AI Mode search currently have no ads, but this may change in the future.
Google is trying to catch up to OpenAI in the chatbot market by offering free AI tools like Deep Research, Gemini Pro, and Veo 2.
Providing free AI tools is costly for Google, but necessary to compete.

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