Amazon's Spending on 'Melania' Is a Barely Concealed Bribe

7 days ago

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Amazon paid $40 million for the rights to the documentary 'Melania', significantly more than other bidders.
$35 million is being spent on marketing 'Melania', which is unusually high for documentaries.
The total spend on 'Melania' is $75 million, raising questions about Amazon's motives.
Comparatively, 'RBG' had a production cost of $1 million and a promotional budget of $3 million.
'Melania' is set to release in 1,600 theaters overseas, but international sales are expected to be weak.

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