Every LLM Is Its Own Media Channel
4 days ago
- #AI Marketing
- #Visibility Management
- #LLM Ecosystems
- Marketers must treat LLMs like ChatGPT, Gemini, and Claude as distinct discovery ecosystems, not a single channel.
- Each LLM has unique ingestion pipelines, retrieval weighting, and update cadences, requiring tailored strategies.
- ChatGPT-4o prioritizes recency and verified sources, Gemini 1.5 Pro relies on entity-linked data, and Claude 3.5 focuses on semantic reliability.
- Convergence among LLMs is unlikely due to data sovereignty and governance constraints.
- Marketers must adopt a new planning model, treating each LLM as a separate media environment with distinct algorithms.
- Governance is critical, requiring reproducible, audited, and predictable brand presence across LLMs.
- Action steps include auditing presence, benchmarking recall rates, monitoring volatility, and reporting to boards.
- The shift signifies the end of aggregated 'AI SEO' and the start of governed AI visibility management.