Steve Jobs's Miracle Year

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Steve Jobs's return to Apple in 1997 was neither inevitable nor part of a master plan.
Apple was in severe financial trouble in 1996, with losses over $1B and market share dropping to 4%.
Apple acquired NeXT for its operating system, leading to Jobs's return as an advisor.
Jobs initially declined the CEO role, unsure if Apple could be saved.
Jobs conducted intensive research meetings in July 1997, formulating a strategy to save Apple.
He simplified Apple's product lineup to four key products and focused on design and marketing.
Jobs became interim CEO in September 1997, launching the 'Here's to the Crazy Ones' campaign.
The iMac G3, released in 1998, became a bestseller, turning Apple profitable again.

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