Apple highlights Brazilian study on domestic App Store performance
a day ago
- #App Store
- #Regulation
- #Brazil
- Apple's App Store generated R$63.8 billion ($11.7 billion) for Brazilian developers in 2023, with 90% exempt from Apple's commission.
- Brazilian developers saw 570 million global app downloads, 53% from users outside Brazil.
- Most Brazilian developers pay no commission; those who do, 78% benefit from a reduced 15% rate.
- Revenue breakdown: 10% digital products/services, 79% physical products/services, 12% in-app advertising.
- Brazilian users downloaded 1.5 billion apps in 2023, with 25.5 million weekly App Store visits.
- Apple highlights local initiatives like 10 Developer Academy locations and success stories like Moises (2024 iPad App of the Year).
- Apple faces regulatory pressure in Brazil, with a deadline to allow sideloading and alternative payments by October 2024.