Why Apple dumped 2,700 computers in a landfill in 1989
9 months ago
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- The Apple Lisa, released in 1983, was a groundbreaking computer with a GUI, mouse, and Motorola 68000 CPU.
- Priced at $9,995 (equivalent to $30,000 today), the Lisa was too expensive compared to competitors like the IBM PC.
- Steve Jobs was removed from the Lisa project in 1981 and shifted focus to the more affordable Macintosh, which launched in 1984.
- The Macintosh outsold the Lisa, leading to its discontinuation by 1986 and eventual dumping of unsold units in a landfill in 1989.
- Apple wrote off the remaining Lisa inventory for tax benefits, destroying 2,700 units to avoid carrying them on the books.