WhatsApp is officially getting ads
a year ago
- #Meta
- #Advertising
- WhatsApp is introducing ads through its Stories-like status feature.
- Ads will appear in the 'Updates' tab alongside content from friends and family.
- Meta had previously considered ads for WhatsApp but delayed implementation until now.
- Ad revenue for Meta exceeded $160 billion last year.
- Ads will be tailored based on limited user data like location, language, and interaction with ads.
- Users can adjust ad preferences via Meta’s Accounts Center.
- Meta assures that personal chats, messages, calls, and groups will not be used for ads.
- Promoted channels will be shown when users click the Explore button.
- New feature allows subscribing to channels for exclusive updates.