Google to add sources in AI Searches, allow to opt out following UK ruling
6 hours ago
- #Google Search
- #AI Regulation
- #Publisher Rights
- Google plans to allow website owners to opt out of appearing in AI-generated search results, following a ruling by UK regulators.
- The UK Competition and Markets Authority (CMA) ordered Google to provide clearer attribution and links to sources in AI overviews, and not penalize opting-out sites.
- This move aims to give publishers, especially news organizations, more control over their content's use in AI products, amid concerns over reduced traffic and revenue.
- Google will first test the opt-out feature with a small group of UK website owners through a new Search Console setting, before a global rollout.
- Regulators have given Google nine months to fully comply, with some changes expected sooner, and the company is introducing tools to track content in AI responses.