Online Piracy Can Boost Box Office Revenue, Study Suggests
2 days ago
- #film-industry
- #box-office
- #piracy
- Piracy can have both negative and positive effects on box office revenue, depending on the type of film.
- Spectacle films (e.g., action blockbusters) see a 24.4% increase in weekly box office revenue due to high-quality piracy, as it promotes the in-theater experience.
- Story films (e.g., dramas, comedies) experience a 26.6% decline in weekly box office revenue due to piracy, as it serves as a substitute for theater visits.
- High-quality piracy (e.g., BluRay or HD rips) boosts spectacle film revenues, while low-quality piracy (e.g., CAM rips) harms all genres, reducing revenue by 24%.
- The study suggests studios should focus on enhancing the theatrical experience rather than relying solely on anti-piracy enforcement.
- Future research should explore piracy's impact on streaming services and other entertainment forms like video games.