World Cup's dynamic pricing model lays bare FIFA's singular motive: profit

10 hours ago

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Fifa introduces dynamic pricing for 2026 World Cup tickets, potentially causing prices to skyrocket.
Initial ticket prices range from $60 to $6,730, with prices adjusted based on demand.
Fifa absorbs the secondary market, effectively becoming the primary scalper.
Dynamic pricing is criticized as a betrayal of fan trust and seen as prioritizing profit over accessibility.
Fifa justifies dynamic pricing as standard practice in North America, despite public opposition.
Examples from Oasis, Taylor Swift, and Wendy's show backlash against dynamic pricing.
Fifa sets a $60 price floor to prevent revenue loss, eliminating the chance for significant price drops.
Dynamic pricing is legal but controversial, with some regions considering bans or requiring disclosures.
Fifa's approach confirms its focus on maximizing profits rather than growing the sport globally.

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