eBay buys Depop for $1.2B in effort to lure younger shoppers

4 days ago

eBay acquires Depop from Etsy for $1.2bn to target younger fashion consumers.
Depop, a secondhand fashion app, has 7M active buyers, 90% under 34.
The deal marks a $400M loss for Etsy, which bought Depop for $1.6bn in 2021.
Depop will retain its brand, platform, and culture post-acquisition.
eBay aims to expand in the resale market and attract younger users with Depop.
Depop recorded $1bn in annual gross merchandise sales in 2025, with rapid US growth.
eBay has struggled to compete with rivals like Vinted and Depop.
Etsy sold Depop to focus on growing its core marketplace.
The deal is pending regulatory approval, expected to close in Q2.
eBay shares rose 7%, Etsy shares surged 15% after the announcement.

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