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Reddit CEO says chatbots are not a traffic driver

6 months ago
  • #Search
  • #AI
  • #Reddit
  • Reddit CEO Steve Huffman states AI chatbots are not a major traffic driver for the platform.
  • Google search and direct access remain Reddit's top traffic sources.
  • Reddit has partnerships with OpenAI and Google but is in legal disputes with other AI companies like Anthropic and Perplexity.
  • Reddit reported strong Q3 2025 results: $585M revenue (68% YoY growth), 116M daily active users, and 444M weekly active users.
  • Reddit is improving search functionality, with 20% of searches handled by AI-powered Answers and 75M weekly searches.
  • The company is working on unifying AI and core search, with updates expected in upcoming quarters.
  • Reddit is testing a simpler onboarding process to boost early user engagement.