C2PA Investigations

4 days ago

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The speaker discusses the current state of C2PA (Content Credentials) in 2025, highlighting its potential and challenges.
C2PA metadata is often stripped by social media and professional publishing software, posing a significant hurdle for widespread adoption.
Examples of C2PA in action include photos taken with a Leica M11-P and edited in Lightroom, showcasing detailed metadata like camera settings and editing history.
The speaker emphasizes the importance of provenance and authenticity in C2PA, particularly in distinguishing between AI-generated and human-edited content.
Google's Pixel 10 is noted as a mass-market device adopting C2PA, though its implementation is currently limited and lacks provenance details.
The speaker argues that C2PA's primary value lies in its ability to verify the authenticity of images, especially in professional publishing and social media contexts.
Challenges include the need for better UI in C2PA tools, more comprehensive metadata disclosure, and broader adoption by camera manufacturers and software providers.
The speaker concludes that C2PA has the potential to promote truth and discourage lies online, but much work remains to fix current issues and achieve widespread adoption.

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