Adobe Has Run Out of Allies
6 hours ago
- #Corporate Shift
- #Adobe Creative Cloud
- #User Alienation
- Adobe shifted from Creative Suite to Creative Cloud in 2013, promising more agility, updates, and affordability.
- Initially, Adobe's developers and product managers actively engaged with media and users, showing care and pride.
- Adobe's focus shifted from individual creative users to corporate clients, altering its media strategy and communication.
- The company replaced customer-facing teams with business-oriented managers and legal messaging, alienating artists.
- Adobe now faces competition from Apple, Blackmagic, and Canva, with declining stock value and user loyalty.
- Individual users and shareholders have turned against Adobe, leaving the company isolated and widely detested.