US healthcare marketplaces shared citizenship and race data with ad tech giants
5 hours ago
- #government-websites
- #health-data-privacy
- #pixel-trackers
- Most state-run health insurance marketplaces in the U.S. shared applicant data with tech companies like Google and Meta via pixel trackers.
- Pixel trackers on sensitive healthcare websites can improperly collect personal information, including details on incarceration, sex, and race.
- Some states, such as Virginia and Washington, D.C., paused or removed trackers after findings, but the issue has affected millions of Americans.