Cloudflare proposes the Spotify model for the web

8 hours ago

Copy Link

Cloudflare proposes a 'Spotify model' for the web, pooling revenue to distribute to content creators based on AI-determined value.
Answer engines are replacing traditional search, keeping users on platforms instead of directing traffic to original content sources.
The shift to answer engines may harm industries reliant on traffic monetization, as AI companies prioritize their own platforms.
The proposed model resembles gig economy platforms, where tech companies act as middlemen to extract value.
AI companies may guide creators to produce content that fills gaps in their knowledge base, similar to 'pivot to video' trends.
Cloudflare positions itself as a facilitator for this new business model, governing content creation through platform gatekeepers.

Hasty Briefsbeta