In 1985 Maxell built a bunch of life-size robots for its bad floppy ad
14 hours ago
- #retro-computing
- #vintage-tech
- #advertising
- Maxell created life-size robot props for a 1985 floppy disk ad campaign.
- The ad featured robots in a restaurant setting, a departure from previous campaigns.
- Robots were later exhibited at The Computer Museum in Boston in 1987.
- Maxell's robots performed in the museum's Smart Machines exhibit, highlighting AI and robotics.
- The campaign included ads with robots reading fortunes and lecturing on floppy disks.
- Maxell also sponsored The Walk-Through Computer exhibit in 1990, featuring a giant floppy disk.
- The robots were more tangible and interesting than Maxell's famous 'Blown Away Guy' ad.