Project Amplify: Powered footwear for running and walking
6 months ago
- #Innovation
- #Footwear
- #Nike
- Nike unveils Project Amplify, the first powered footwear system for running and walking.
- Designed to help everyday athletes move faster and farther with less effort.
- Features a lightweight motor, drive belt, and rechargeable cuff battery integrated with a carbon fiber-plated shoe.
- Aims to make walking or running more enjoyable and accessible.
- Part of Nike's broader commitment to athlete-centered innovation, alongside other tech advances.
- Targets athletes running at a 10- to 12-minute mile pace, not competitive runners.
- Developed with insights from over 400 athletes testing 9+ hardware versions.
- Seen as the next chapter in Nike's history of augmenting movement.
- Planned for a broad consumer launch in the coming years.