My first year in sales as technical founder
4 months ago
- #Sales
- #B2B
- #Startup
- Technical founder shares first-year sales experience, emphasizing the importance of paying customers.
- Transition from low-end B2B marketing to high-touch sales process improved customer relationships and revenue.
- Discusses the 'agency trap' and the risks of over-customizing solutions for individual clients.
- Importance of identifying an Ideal Customer Profile (ICP) for targeted and effective sales efforts.
- Sales funnel breakdown: TOFU (Top-of-Funnel), MOFU (Middle-of-Funnel), BOFU (Bottom-of-Funnel) with key stats.
- LinkedIn cold outreach highlighted as a valuable tool for finding high-intent leads.
- Tips on conducting sales calls: being genuine, asking questions, and using tools like Calendly.
- Sales as a feedback loop for business optimization and personal growth.