Your Startup Doesn't Need to Be a Unicorn

a year ago

Matt founded Vizzly and exited by selling to WPP within three years.
After a failed Seed round, the company became revenue-centric, leading to smaller, life-changing acquisitions.
The 'missing middle path' in B2B SaaS involves raising less than $1M, keeping 90%+ equity, and building for profitability.
VCs prioritize high returns, pushing for constant fundraising, which can leave founders with little in liquidation events.
Bootstrapping is a long road, often requiring significant time and personal financial investment.
The middle path offers optimal return size and time with minimal financial risk, especially between Pre-Seed and Series A.
Angel investors may be more open to a 2-3x ROI compared to VCs.
Key takeaways: A middle path exists, know your 'why', and avoid unnecessary journeys.
Future posts will explore fundraising, M&A, GTM, and PMF in more detail.

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