How Matthew Hiller made six figures selling anti-Elon Musk Tesla stickers
a year ago
- #Tesla
- #Elon Musk
- #protest merchandise
- Matthew Hiller, owner of MadPufferStickers, sells anti-Elon Musk Tesla stickers.
- Hiller started selling stickers after becoming disillusioned with Elon Musk's actions on X (formerly Twitter).
- Stickers include phrases like 'I bought this before we knew Elon was crazy' and 'Elon is a dogebag.'
- Sales surged when Musk became involved in Trump's campaign, earning Hiller over $100,000 in a month.
- Hiller has sold 70,000 stickers, magnets, and clings across platforms like Amazon, eBay, and Etsy.
- Around half of Americans have negative views of Tesla and Elon Musk, according to a CNBC survey.
- Tesla's car revenue dropped by 20% in Q1 2024, partly due to customer dissatisfaction with Musk.
- Hiller's sales spikes correlate with Musk's controversial public appearances.
- Some buyers use the stickers to avoid being targeted for owning a Tesla.
- Sales come from all U.S. states and internationally, not just blue states.
- Hiller doesn't plan to quit his aquarium job to sell stickers full-time.