How many trackers are there?
7 hours ago
- #Data Tracking
- #AdBlocking
- #Internet Privacy
- AdGuard's 2025 report reveals ad trackers accounted for about 10.22% of global internet traffic, with hidden chains potentially raising this to 40% if unblocked.
- Global ad tracker traffic increased from 7.84% in 2024 to 10.22% in 2025, showing continuous growth driven by embedded advertising systems and tracking services.
- North and Central America saw widespread increases, with countries like the US, Mexico, and Jamaica reaching 10-13% ad tracker traffic shares.
- Latin America experienced steady rises, with Andean nations like Peru and Colombia doubling or nearly doubling their ad tracker traffic to 10-12% ranges.
- Europe showed uneven growth: Eastern and Southeastern Europe had sharp increases (e.g., Belarus up to 13.20%), while Western and Northern Europe saw more gradual rises.
- Asia presented a mixed picture, with growth in the UAE and Saudi Arabia but declines in India and Uzbekistan, reflecting diverse regional trends.
- Africa demonstrated broad growth, with South Africa jumping to 13.69% and countries like Nigeria and Egypt entering double-digit ad tracker traffic shares.
- Globally, ad tracker traffic is rising consistently, with higher levels in fast-growing internet regions and lower levels in developed or tightly regulated markets like China and Northern Europe.