2025 marked a record-breaking year for Apple services
4 months ago
- #Innovation
- #Record Growth
- #Apple Services
- 2025 was a record-breaking year for Apple services, with significant growth in Apple TV, Apple Music, Apple News, Apple Pay, and iCloud.
- The App Store saw over 850 million average weekly users globally, with developers earning over $550 billion since 2008.
- Apple Pay eliminated over $1 billion in fraud and generated more than $100 billion in incremental merchant sales globally.
- Apple TV set new engagement records, with total hours viewed up 36% in December 2025, driven by hits like F1 and Pluribus.
- Apple Music achieved record listenership and new subscribers, introducing features like Lyrics Translation and AutoMix.
- Apple Pay expanded to 89 markets, with support for over 11,000 banks and network partners.
- Apple Wallet introduced Digital ID for secure identity presentation and enhanced travel features like Live Activities for flights.
- Apple Arcade added over 50 new games, including SpongeBob: Patty Pursuit 2 and PGA TOUR Pro Golf.
- Apple Fitness+ expanded to 28 new countries and introduced digitally dubbed workouts in Spanish and German.
- Apple Podcasts celebrated 20 years with record listeners and introduced new accessibility features like enhanced dialogue and timed links.
- Apple News remained the No. 1 news app in the U.S., Canada, and Australia, with over 3,000 publications and 600 Apple News+ titles.
- Apple One offers bundled services like iCloud+, Apple Music, Apple TV, and Apple Arcade in over 100 markets.