Reddit overtakes TikTok in UK thanks to search algorithms and Gen Z
4 months ago
- #AI
- #Gen Z
- #social media
- Reddit has overtaken TikTok as Britain’s fourth most visited social media platform.
- The platform has seen an 88% increase in UK internet users over the last two years.
- Younger users (18-24) are driving growth, with Reddit now the sixth most visited site for this age group.
- Google’s search algorithm changes and AI training deals with Google and OpenAI have boosted Reddit’s visibility.
- Reddit’s user base in the UK is now gender-balanced, with over half of users being women.
- Gen Z women make up one-third of UK users, seeking advice on life stages like renting and parenting.
- UK subreddits on parenting, skincare, and women’s football have seen significant growth.
- Reddit is positioning itself as an antidote to AI-generated content, emphasizing human-generated discussions.
- The UK government has launched an official Reddit account, engaging on topics like cost of living and immigration.
- Despite its growth, Reddit maintains a culture of honesty and community moderation.