Judge rules Google illegally monopolized adtech, opening door to breakup
a year ago
- #antitrust
- #advertising
- A federal judge ruled Google violated antitrust laws by monopolizing the ad tech market.
- Remedies may include breaking up Google's ad business or imposing behavioral restrictions.
- Google was found guilty of monopolizing and unlawfully tying parts of its adtech stack (DFP and AdX).
- The court dismissed claims regarding monopoly power in 'open-web display advertiser ad networks.'
- Google plans to appeal the ruling on publisher tools, defending its ad tech as competitive.
- The DOJ and eight states sued Google in 2023, citing anti-competitive acquisitions like DoubleClick and AdMeld.
- The trial concluded in late 2024 after three weeks of proceedings.