Google Cloud fraud defense, the next evolution of reCAPTCHA

5 hours ago

Google Cloud Fraud Defense is launched as a trust platform for the agentic web, evolving from reCAPTCHA.
It verifies legitimacy of bots, humans, and AI agents using global signals from Google's ecosystem.
Features include agentic activity measurement, a policy engine for granular control, and an AI-resistant QR code challenge.
reCAPTCHA remains a core part with no migration needed for existing customers.
The platform uses a three-pronged approach: preventing evolving threats, securing customer journeys, and accelerating business growth.
It aims to reduce fraud like account takeover by 51% and increase average order value by 25% with AI shopping assistants.

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