Companies Tried to Save Money with AI, Now Hiring People to Fix Its Mistakes
10 months ago
- #Marketing
- #AI
- #Human Labor
- Companies replacing human labor with AI are now hiring humans to fix AI mistakes.
- A cottage industry has emerged for writers and coders specializing in correcting AI errors.
- Sarah Skidd, a product marketing manager, was hired to redo AI-generated copy that was basic and uninteresting.
- Skidd spent 20 hours rewriting the copy at $100 per hour, costing the client $2,000.
- Sophie Warner, co-owner of Create Designs, reports increasing requests to fix AI-generated website issues.
- Clients often hide their use of AI, leading to higher investigation and correction costs.
- AI struggles with unique brand identity, target demographics, and conversion-focused design.
- Experts like Skidd and Warner believe AI cannot replace human expertise in their fields.
- Skidd remains confident in her job security, believing expertise will always be in demand.