Laws of UX
6 hours ago
- #cognitive-science
- #user-experience
- #design-principles
- The Aesthetic-Usability Effect explains that users often perceive aesthetically pleasing designs as more usable.
- Hick's Law states that decision time increases with the number and complexity of choices.
- Miller's Law indicates that the average person can keep only 7 (±2) items in working memory.
- The Fitts's Law describes target acquisition time as a function of the distance to and size of the target.
- Jakob's Law emphasizes that users prefer websites to work similarly to others they already know.
- Gestalt principles, such as proximity, similarity, and common region, influence how elements are perceived and grouped.
- The Peak–End Rule suggests experiences are judged based on the peak and end moments rather than the total sum.
- Occam's Razor advises selecting the hypothesis with the fewest assumptions when competing ones predict equally well.
- The Zeigarnik Effect describes better recall for uncompleted or interrupted tasks compared to completed ones.
- The Von Restorff Effect predicts that items differing from others are more likely to be remembered.