Ads are "rolling out gradually" to WhatsApp
a year ago
- #Meta
- #Advertising
- WhatsApp will now show ads for the first time since its 2009 launch.
- Ads will appear in the Updates tab, avoiding interruption of personal chats.
- 1.5 billion people use the Updates tab daily, making it a prime ad location.
- Three types of ads: Status section ads, Promoted Channels, and exclusive updates for a fee.
- Ads will target users based on country code, age, language settings, and general location.