Bluesky Is Plotting a Total Takeover of the Social Internet

a year ago

Jay Graber, CEO of Bluesky, leads a decentralized social platform that emerged from Twitter, offering users more control over their social media experience.
Bluesky operates on the AT Protocol, an open-source infrastructure allowing different apps to communicate and integrate, fostering a democratized social internet.
Graber emphasizes the importance of an open ecosystem where users can move seamlessly between apps like Bluesky and Skylight, retaining their followers and content.
Bluesky has grown to 34.6 million users, with plans to expand features like communities and verification, aiming for a more customizable and user-driven platform.
The platform differentiates itself from traditional social media by not downranking links, benefiting creators and news organizations with higher traffic and engagement.
Graber envisions Bluesky as part of a broader, open social web, where users can choose their moderation preferences and even build their own apps if desired.
Monetization strategies include subscriptions and developer services, with a focus on sustainable growth rather than traditional ad models.
Bluesky welcomes diverse users, including political figures and celebrities, while maintaining a flexible approach to moderation and free speech.
Graber's long-term vision is to create a new layer for the web, inspired by Web3 ideals but without blockchain, enabling innovative social experiences.

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