Hasty Briefsbeta

Bilingual

Bored of eating your own dogfood? Try smelling your own farts

5 hours ago
  • #dogfooding
  • #empathy
  • #customer service
  • The author recounts a frustrating experience calling a large company's customer service, highlighting poor call handling and reliance on AI.
  • Criticism of the company's lack of 'dogfooding'—using their own products to understand customer experience.
  • Suggestion that companies should have executives experience difficult customer journeys firsthand to foster empathy.
  • Positive example given of a startup where senior leadership personally reached out to understand cancellation reasons, showing genuine concern and self-awareness.
  • Argument that direct exposure to customer frustrations is necessary for meaningful improvements in service and product quality.