Taylor Swift files to trademark voice and image after AI concerns
7 hours ago
- #AI impersonations
- #Trademark protection
- #Taylor Swift
- Taylor Swift has filed three trademark applications to protect her voice and image in the US.
- This move aims to combat AI-generated impersonations, such as fake explicit images and political ads.
- The applications include a photo from her Eras Tour and audio clips of her saying, 'Hey, it's Taylor' and 'Hey, it's Taylor Swift.'
- Trademark lawyer Josh Gerben notes this could help Swift challenge not only direct copies but also 'confusingly similar' AI uses.
- This follows a similar action by actor Matthew McConaughey earlier this year.