The Only Moat Left Is Knowing Things
9 days ago
- #AI in Marketing
- #SEO
- #Content Strategy
- AI tools like Claude and ChatGPT are widely used in marketing, but they are not a competitive advantage.
- The bottleneck in content creation has shifted from production to having unique insights not found in training data.
- Authenticity in content is key; if an LLM can generate it with a single prompt, it won't differentiate.
- Proof of Work is essential; readers can sense low-effort, AI-generated content.
- Unique differentiators include internal data, documented failures, and access-dependent insights.
- Zero-volume keywords from real conversations often convert better than high-volume terms.
- AI tools are now infrastructure; the real advantage comes from novel, hard-to-access knowledge.