Apple wants "to own a sport end to end"
2 days ago
- #Apple
- #Sports Broadcasting
- #Media Strategy
- Apple aims to own sports rights end-to-end to provide seamless viewing experiences without blackouts or access issues.
- Eddy Cue highlights Apple's preference for owning entire sports rights rather than acquiring small chunks across different sports.
- Apple's strategy with MLS and potential involvement with Formula 1 suggests ambitions to control global sports broadcasting rights.
- The company's focus on perfecting coverage in the U.S. could lead to expansion into international markets for sports like F1.
- Apple's financial resources and ambition position it to pursue long-term goals in dominating international sports broadcasting.