Appeals court rules that tracking-based online advertising is illegal in Europe
a year ago
- #GDPR
- #Privacy
- #Online Advertising
- Belgian Court of Appeal ruled the Transparency and Consent Framework (TCF) illegal under GDPR.
- TCF, used for online advertising, violates GDPR principles by tracking individuals' activities with cookies.
- The decision upholds a 2022 ruling by the Belgian Data Protection Authority.
- Real-time bidding (RTB) in advertising relies on tracking data deemed illegal.
- IAB Europe, which created TCF, is relieved it wasn't deemed a joint controller for data collected.
- IAB Europe has proposed changes to TCF to reflect 'limited controllership'.
- Privacy advocates see this as a win, but next steps for advertisers remain unclear.
- Consent pop-ups may persist as regulators oversee changes to TCF.